Reasons to enter the Home-Dx market for big tech, retailers, pharmacies, and diagnostics

Big Tech

• Add a nicely designed and branded home-diagnostics device to your portfolio of consumer electronics products and make it even sexier to be healthy!

• Combine non-invasive wearable data with blood test results from your home-diagnostics devices, and monitor health on an entirely new level.

• Grow even closer to healthcare and provide tests for prevention, management of chronic diseases, and monitoring of treatment efficacy.

Retailers

• Introduce home-diagnostics as a new product category and sell high volumes of devices and tests with competitive prices through your b2c channels.

Pharmacy Chains

• By leveraging the simple design of home-diagnostics, transform each pharmacy into a small lab and offer sophisticated lab tests directly to end consumers.

• Leverage the medical & pharmaceutical knowledge of your pharmacists and combine tests with treatment suggestions, drugs, or supplements.

• Introduce home diagnostics as a new product category and use your well-educated medical personnel to train end-consumers on using devices & tests independently.

Diagnostics

• Leverage the power of your medical brand and release home-diagnostic products that people can trust.

• Use your existing resources and capabilities to offer tests outside the traditional laboratory market.

Remember, there was a time when only a tiny group of people had access to phones, computers, or printers - the same with lab tests today.

I believe that the simple and cost-effective product design of home-diagnostics will soon give everyone access to the most sophisticated diagnostic tests anywhere and anytime.

Since the entry barriers for home-diagnostics are low, I am sure we will see many entrants that will provide us with tools to help reimagine health as we know it.